4033	IRON RANGE POT ROAST

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Friday, August 24, 2007

David Eaheart, APR
david_eaheart@seaboardfoods.com
913-261-2621

Sean Wheeler
swheeler@bwcom.com
816-960-3116

Move over beef – there’s a new pork in town

Seaboard Foods introduces PrairieFresh Prime^™ tender and juicy pork

SHAWNEE MISSION, Kan.(Aug. 24, 2007) – For even the most experienced cooks, when it comes to pork, mere seconds are the difference between mouth-watering tender or tough and dry. Seaboard Foods has solved this cooking conundrum with the introduction of PrairieFresh Prime^™—tender, juicy, grain-fed, hand-selected pork.

Seaboard Foods hand selects its finest grain-fed, farm-raised pork and then uses a patent-pending process to create the highest-quality cuts of meat. With all the nutritional traits of lean pork, the result is delicious old-fashioned roasted pork flavor – tender, juicy and flavorful just like eating the highest quality beef cut.

Whether in the kitchen or the back yard, cooking lean pork, while maintaining tenderness and juiciness, requires constant attention. Just a minute too long on the grill or in the oven can result in dry, leathery and tasteless pork. With PrairieFresh Prime^™, the busy cook can attend to other kitchen duties and not worry about overcooking. PrairieFresh Prime^™ provides the chef unparalleled cooking tolerance, holding characteristics, flavor and texture.

“Creating a pork loin with this kind of tenderness and cookability has generated a whole new culinary landscape,” said Tom Blumhardt, Seaboard Foods vice president of marketing. “We’ve given cooks so much more versatility in the kitchen than ever before. Not only have we created a more delicious cut of pork, it also allows for a wider variety of menu options because of its easy-cooking, superior flavor, texture and juiciness.”

Consumer panelists consistently rated PrairieFresh Prime^™ well above moderately juicy, whereas conventional pork rates a ‘slightly dry’ juiciness rating. Overall, PrairieFresh Prime^™ rated superior to conventional pork with 94 percent of the consumer panelists preferring the PrairieFresh Prime^™ samples.”

PrairieFresh Prime^™ is available in natural flavor boneless loins and tenderloins, and seasoned tenderloins and loin filets (including Down-Home Cajun Style, Garlic Herb, Lemon Dill, Lone Star Fajita Style, Peppercorn Garlic, Smokey Southern Style BBQ and Teriyaki).

Seaboard Foods, with headquarters in Shawnee Mission, Kan., is an integrated food company and a leading U.S. pork producer and a top exporter of pork to Japan and Mexico. Seaboard Foods employs more than 4,500 people in Oklahoma, Kansas, Colorado, Texas, Utah and Montana. Products sold internationally bear the Seaboard Farms^® brand. In the United States, Seaboard Foods markets fresh products under the PrairieFresh^® Premium Pork and PrairieFresh Prime™ brands, and processed meats under the Daily’s^® Premium Meats brand. In addition to its food safety commitment, Seaboard Foods has been recognized for its aggressive research and development, and proactive environmental standards. For more information, log onto the company Web site at www.SeaboardFoods.com.

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The following are images associated with this release. Click the image or the image name to download the high resolution version of the image.
PrairieFresh Prime Boneless Pork Loin	PrairieFresh Prime Pork Chop Plated
PrairieFresh Prime Pork Loin Roast Plated	PrairieFresh Prime Pork Tenderloin